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Global market intelligence company Keypoint Intelligence acknowledges Toshiba's commitment to innovation by presenting the multifunction printer (MFP) provider two Buyers Lab 2021 Winter Pick Awards. Toshiba’s latest colour, A4 e-STUDIO™330AC and e-STUDIO400AC MFPs won the awards by blending ease of use, dynamic features and exceptional value.

The respected market research company specifically selected Toshiba’s e-STUDIO™330AC as the Outstanding A4 Colour MFP for Mid-Size to Large Workgroups and e-STUDIO400AC as the Outstanding A4 Colour MFP for Large Workgroups. Keypoint Intelligence (Winter and Summer for office hardware) Pick Awards are reserved for products having undergone rigorous testing within a year’s time and deemed to be “Best in Class” by the company’s experienced analysts and technicians.

Toshiba is an exceptional choice for mid-size and large workgroups seeking a colour MFP

“Toshiba is an exceptional choice for mid-size and large workgroups seeking a colour MFP,” said Kaitlin Shaw, Keypoint Intelligence’s Associate Director of A4 Hardware.

“For a significantly lower than average cost per page compared to in-class models, businesses get high-performing, user-friendly devices with excellent feature sets. The value propositions that these Toshiba MFPs offer to mid- and high-volume environments is truly remarkable.”

Toshiba’s Award-Winning Features & Benefits

Impressive ease of use:

Toshiba’s recently-introduced A4 MFPs, like the company’s ledger-size (A3) models, tout large (10.1-inch) and intuitive touchscreens. The print systems’ integrated duplex single pass feeders (DSPF) further enhance user efficiency by copying and scanning (to file or email) single-sided originals at up to 120 double-sided impressions-per-minute.

High-quality output, powerful productivity and reliability:

The e-STUDIO330AC and e-STUDIO400AC produce 33 and 40 exceptionally high-quality pages-per-minute respectively at an under seven-second first-copy-out-time.

Toshiba’s newest A4 systems also set the industry standard for perfect reliability with zero misfeeds during Keypoint Intelligence’s testing.

Premium Features:

The company’s UI easily integrates with Toshiba and third-party solutions to further increase business productivity. 

The company’s MFPs additionally protect client data with self-encrypting hard drives featuring Toshiba’s proprietary wipe technology.

Exceptional value propositions:

Toshiba’s e-STUDIO330AC/400AC series deliver a much lower-than-average cost per page and a less expensive total cost of ownership in contrast to comparable in-class systems.

“Toshiba is honored to earn our industry’s most important customer-focused award, Keypoint Intelligence’s Pick Award for our latest A4 MFPs,” said Toshiba America Business Solutions Vice President of Marketing Bill Melo. “Toshiba’s next-generation products contain the power and functionality of our full-featured A3 systems within a compact A4 design and present an ideal document management solution for today’s businesses.”

Toshiba’s Industry-Recognised Technology

Since 2010 Toshiba has won eight Pick Awards, including these two in Winter 2021. Over the past decade, Toshiba has also won a couple of the global market intelligence company’s Outstanding Achievement in Energy Efficiency Awards (Winter and Summer 2014) as well as a pair of PaceSetter Awards in the Logistics category (2018-2019 and 2020-2021).

About Keypoint Intelligence

For 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.


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